Born into a family of artists, doing creative work has been second nature to me since being a little toddler taking Crayola crayons to the walls. My canvases now tend to be digital, but art and design has truly been my passion in life - second to being a mother of course. With nearly 20 years of doing graphic design and visual culture, working with clients to bring their businesses and stories to life has been a dream come true.
I founded Urban Root on the idea my designs and business could have a larger impact on those around me. Being deeply involved with the United Way, I know firsthand that we can all do better for our community – so I took this passion for design and desire to fight social injustices to create the values my business hold today.
When I’m not designing, researching, or attempting to keep my kids out of a Zoom meeting, you can find me happily exploring our State of Wisconsin with my husband and our three children - our favorite is Door County with its beautiful State Parks, outdoor activities, and amazing food.