Born into a family of artists, doing creative work has been second nature to me since being a little toddler taking Crayola crayons to the walls. My canvases now tend to be digital, but art and design has truly been my passion in life - second to being a mother of course. With over 15 years doing graphic design and visual culture, working with clients to bring their businesses and stories to life has been a dream come true.
I founded Urban Root on the idea my designs and business could have a larger impact on those around me. Having been the creative director at a local construction firm, I used what I designed for them as my case study. The established look they continue to use today is a polished style and brand: a differentiator from competitors, speaking to their success and gaining them admiration. Also being deeply involved with the United Way, I took this passion for design and desire to fight social injustices to create the values of my business.
When I’m not designing, researching, or attempting to keep my four-year old out of a Zoom meeting, you can find me happily exploring our State of Wisconsin with my husband and our three kids - our favorite is Door County with its beautiful State Parks, outdoor activities, and amazing food.