ABOUT
Born into a family of artists, doing creative work has been second nature to me since being a little toddler taking Crayola crayons to the walls. My canvases now tend to be digital, but art and design has truly been my passion in life - second to being a mother of course. With nearly 20 years of doing graphic design and visual culture, working with clients to bring their businesses and stories to life has been a dream come true.
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I founded Urban Root on the idea my designs and business could have a larger impact on those around me. Being deeply involved with the United Way, I know firsthand that we can all do better for our community – so I took this passion for design and desire to fight social injustices to create the values my business hold today.
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When I’m not designing, researching, or attempting to keep my kids out of a Zoom meeting, you can find me happily exploring our State of Wisconsin with my husband and our three children - our favorite is Door County with its beautiful State Parks, outdoor activities, and amazing food.
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With a diverse background working for in-house marketing teams, a design agency, and leading the creative direction of a large construction firm, I am able to give you a unique perspective having worked and collaborated on both sides of the table. I’m fully invested in each of my clients, taking the time to learn and understand their needs. I enjoy researching my projects so that details shared from my client can be reflected in the design. Also, I absolutely love what I do!
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As a sixth generation Madisonian, I believe in giving back to the community that has played an essential role in shaping my career and personal development. I am proud to collaborate with local businesses and support non-profits*. I devote a significant amount of time each month to local initiatives that are focused on creating solutions for poverty, education, and housing.
* As an independent artist I operate differently than an agency generally reserving my pro bono to charities and personal projects. Please contact me to learn about non-profit discounts.
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WHY URBAN ROOT?
COMMUNITY MINDED
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